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Measuring B2B content marketing with LinkedIn

B2B marketers ranked content marketing as the number one initiative that will have the most impact on their business in 2016 (Regalix, 2016). With the move towards content marketing in B2B continuing, the question of measurement becomes increasingly...

Catalogue: Seminar 2016: Media Return on Investment
Author: Jennifer Brett
June 15, 2016
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Citation

Brett, J. (2016a, June 15). Measuring B2B content marketing with LinkedIn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-b2b-content-marketing-with-linkedin